About Atlas Competition

Built by competitors. Engineered for the future of strength sports.

Atlas Competition exists because the tools available to run strength competitions simply were not cutting it. Whether it was frustrating registration processes, paper scoring sheets, or the general chaos of event day, one thing was clear: the strength sports world deserved a better system. Not just slightly better. Radically better. Atlas was created to replace the outdated systems with something professional, intuitive, and reliable.

At its core, Atlas is a full-featured platform that helps organizers create and manage strongman competitions with the efficiency and clarity these events demand. From building detailed event formats to enabling real-time scoring and text alerts, Atlas provides a powerful set of tools for running clean, transparent, and well-organized events. Athletes can register, track stats, and build a profile that represents their journey in the sport. Organizers can streamline check-in, customize divisions and weight classes, manage financials, and promote events confidently.

This is not a stripped-down template or generic sports software. It was designed specifically for strength competitions by someone who lives and breathes the sport. Every detail was shaped by what actually happens on the contest floor. Atlas aims to professionalize the sport from the ground up, without losing the gritty, community-driven spirit that makes it special.

How Atlas Started

The idea for Atlas Competition didn’t come from a boardroom. It came from the back of a gym. From the experience of being a competitor tired of not knowing where to be, when to lift, or what the final scores were. From running events with a half-dozen tabs open and no reliable way to track registrations or assign athletes.

I started building Atlas after years of competing in strongman events, watching athletes miss turns or leave without knowing how they placed, not due to lack of effort, but lack of tools. Atlas was born out of that frustration and grew into a platform that brings structure, visibility, and credibility to a sport that has always deserved more.

Meet the Founder: Blake Binford

My name is Blake Binford. I’m a strongman athlete and the founder of Atlas Competition. I’ve been immersed in this sport as a competitor, volunteer, and someone who genuinely loves the community. I’ve also spent over a decade building real-world systems in high-stakes industries like construction, energy, and compliance.

As a competitor, I know what it feels like to show up to a competition that feels slapped together. As a business operator, I know how to build systems that last. Atlas is the result of both: lived experience, technical skill, and an unshakable belief that we can do better.

I live in Texas, where I work in quality management for pipeline and industrial construction. I believe in building things that solve real problems, and that philosophy is embedded in every line of code inside Atlas.